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At Ford I am the vice president of client services, which involves going out and meeting with our clients, developing client relationships, developing programs to show them the best way that we can service them to show us the best way we can service our client, and to really create a good atmosphere amongst all of our offices so we’re developing our relationships together and not doing it as separate entities, but us doing it as one complete unit. The clients that we work for at Ford are Sachs, H&M, Gap, Old Navy, Banana, Gucci, Vogue, Target, Kohl’s, everything from soup to nuts if its involving fashion, we work with them at Ford. To develop a client relationship and to be in charge of client services means that you are going out and listening to what their needs are and what their needs as a client is, and do they know what type of model they’re looking for. And if they don’t, we try and fit that niche for them and try and put the right girl or guy in the right slot for them. Sometimes they know very specifically what they want, and it’s my job to make sure that the agents back at home base are fulfilling all of their needs. And if we don’t have it, to tell the agents to go out and look for it so we can make sure the client gets exactly what the client wants. Clients can be very specific when it comes to certain projects. When Cover Girl was coming out and they were doing an age-defying product, they wanted Christie Brinkley, she’s the most beautiful, she’s iconic, she transcends several different decades, so they knew exactly what they want. But for other projects, the clients don’t know what they want, so they may come to us with a concept. And we may see the concept differently and sometimes we’re able to alter their perceptions or change their minds and gear them and steer them in the direction that we think that the product should go in.
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